SAN FRANCISCO, CA--(Marketwire - Apr 11, 2012) - WCG, an independent global strategic communications consulting firm, announced today that it has hired Rob Cronin as Practice Leader, Healthcare Technology & Transformation. With 20 years of experience in healthcare and technology, Cronin will work with clients in both industries to tell the story of how their organizations and communities are enabling change throughout the nation's healthcare system.
"The rise of the digital age and the transformation of healthcare are two of the biggest stories in our lifetime," said Cronin. "At WCG, the most innovative communications analytics, creative, engagement and consulting services will be our hallmark. We will apply our expertise on behalf of those leading the way toward needed improvements in our nation's healthcare system. In doing so, we will spotlight the role of our clients, their stories, and how ongoing change impacts us all in ways that are as meaningful as they are personal."
"Rob's track record as a communicator in healthcare technology is without peer. His body of work shows a truly unique ability to engage CIOs as well as M.D.s, gadget gurus and journal editors, experts across industry, government and academia, health IT evangelists and critics, nurses that tweet and patients that blog," said Jim Weiss, chairman and CEO of W2O, WCG's parent company. "Whether clients are driving physician adoption and meaningful use of electronic health records, engaging patients via mobile and social media platforms, or developing new models of care, WCG has the deep domain experience to meet this sector's rapidly growing communications needs."
Cronin joins WCG from Surescripts, where he led corporate communications for the nation's largest health information network. While there, he built relationships and created communications programs, including The National Progress Report on E-Prescribing and The Safe-Rx Awards, that helped define the market for e-prescribing and turn Surescripts into a leading brand in health IT. His development of programs based on informative, engaging content as a means of driving earned media has been widely recognized as a model of marketing and communications success. He has extensive experience collaborating with press, analysts, advocates, experts, policymakers, medical societies, trade associations, pharmacies, pharmacy benefit managers, payers and other stakeholders focused on the transformation of healthcare.
Prior to Surescripts, Cronin was a senior executive at Weber Shandwick, TSI Communications and Outcast, He counseled Fortune 500 companies, including IBM, EMC and AT&T, and helped architect and drive industry-wide initiatives in utility computing, virtualization and business intelligence -- all forerunners of cloud computing and big data. He has extensive experience leading launches for hundreds of new companies, products and services and driving successful media and analyst campaigns across multiple technology categories, including wireless, servers, storage, IT consulting and services, supercomputing, e-commerce, networking, customer relationship management, enterprise resource planning, data mining, computer-aided design and microelectronics.
As a communications consultant, Cronin is known as a hands-on practitioner with a reputation for big ideas, execution and results, as well as a trademark dedication to client service. His expertise extends across a range of core communications functions and specialties, including press and analyst relations, corporate positioning and reputation, social media, content marketing, brand strategy, issues management, public affairs, crisis communications, and product and competitor marketing.
About W2O Group
Founded and led by chairman and CEO Jim Weiss, W2O Group is an independent network of complementary marketing, communications, research and development firms focused on integrated business solutions to drive change and growth through "pragmatic disruption" for the world's leading brands and organizations. W2O Group serves clients through a network of firms -- WCG, Twist, and W2O Ventures -- through offices in San Francisco, New York, Chicago, Washington, D.C., Austin, Los Angeles and London. For more information on W2O, please visit http://w2ogroup.com.
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