Saturday, January 5, 2013

You Won't Believe How Many Americans Are Falling Asleep at the Wheel

Discovered: Scary numbers about sleeping while driving; our moon might get its own moon; decoding the malware genome; fighting HIV with HIV.?

RELATED: An HIV Vaccine; LSD as Treatment for Alcoholism

Who are all these people falling asleep at the wheel??We all know about the dangers of drunk driving. And texting while driving. But new data suggests we might need more PSAs that raise awareness about the issue of drowsy driving. A report from U.S. Centers for Disease Control researchers found that among 150,000 drivers surveyed from around the country, 4.2 percent admit to falling asleep at the wheel at least once in the last month. Not year?month. If you break it down by year, as much as 11 percent have snoozed while driving. It's a wonder that only?2.5 percent of fatal car collisions stem from drowsy driving. If you're nodding off, pull over to any gas station and get yourself some Red Bull, people.?[Los Angeles Times]

RELATED: Forget Big Gulps: Mayor Bloomberg's Latest War Is on Bad Drivers

Our moon might soon get a meta-moon. That giant rock orbiting our planet could soon have its own less-giant rock orbiting it, astronomers with the Keck Institute for Space Studies are saying. They plan to coax an asteroid into orbiting the moon this April so they can study it better. They aim to do these by sending a robotic spacecraft to drag an approximately 500 ton object into the moon's gravitational pull. "Such an achievement has the potential to inspire a nation," the researchers write.??[Discover]

RELATED: What Can Go Wrong with a Proven, FDA Panel-Approved Anti-HIV Drug?

Decoding malware "genome" could prevent future cyber attacks.?Not all malware viruses are identical, but they often share certain encoded similarities. You might even say they have similar baseline "genetic" structures. Invincea labs' Josh Saxe is trying to crack that code in order to undertand how to prevent future malware attacks. "Our vision is to have a database of the world's malware, which people can use to share insights," he says about his and his colleagues research. His program is funded by the DARPA's Cyber Genome Program.?[New Scientist]

RELATED: 48% of L.A. Crashes Are Hit-and-Runs

Fighting HIV with HIV. There's a saying about fighting fire with fire, but when it comes to HIV?the approach might actually work. A new paper in Science Translational Medicine?shows that injecting HIV-positive patients with an inactivated version of the virus can boost immune response, making people better equipped to stave off the active HIV in their bloodstream. "It is likely that the person?s immune system is already damaged, and so they cannot mount a sufficiently efficient functional antiviral response," says Statens Serum Institute?physician?Anders Fomsgaard. "It may be more optimal to vaccinate during antiretroviral therapy."?[Science News]

Source: http://news.yahoo.com/wont-believe-many-americans-falling-asleep-wheel-000111979.html

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This Is Not How You Want to Spend Six Hours on a Plane

This is not a mile high club you want to be a part of. On a flight from Reykjavik, Iceland to JFK yesterday, a drunken passenger got so unruly that the flight crew had to restrain him. To his seat. With duct tape and zip ties. More »


Source: http://feeds.gawker.com/~r/gizmodo/full/~3/F8XQhwI0m70/this-is-not-how-you-want-to-spend-10-hours-on-a-plane

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Japan likely to increase defense spending due to isles row: media

TOKYO (Reuters) - Japan's government is likely to increase defense spending for the first time in 11 years, Japanese media reported on Saturday, as newly elected Prime Minister Shinzo Abe pledges a sterner response to a territorial dispute with China.

The government is considering increasing defense spending by around 2 percent to more than 4.7 trillion yen ($53.4 billion) in the fiscal year starting in April, the Mainichi newspaper reported. It gave no source for its information.

The extra spending would be used to increase personnel in the ground self-defense forces and upgrade equipment for land, air and maritime forces, the Asahi newspaper also reported on Saturday. It also did not cite any sources.

Japan's Defense Ministry has scrambled F-15 fighter jets several times in recent weeks to intercept Chinese marine surveillance planes approaching the disputed islands near Taiwan. The islands are known as Senkaku in Japanese and the Diaoyu in Chinese.

The Japanese government administers the islands and purchased three of them from a private owner last September, sparking violent anti-Japanese protests across China. Beijing also claims the isles as part of Chinese territory.

There is a renewed focus on whether relations between China and Japan will improve after voters swept Abe's conservative Liberal Democratic Party back into power last month after three years in opposition.

Abe has repeatedly said there is no room for negotiation on the islands and has said he would boost defense spending to counter China's growing military clout.

(Reporting by Stanley White; Editing by Paul Tait)

Source: http://news.yahoo.com/japan-likely-increase-defense-spending-due-isles-row-045056423.html

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The comeback brands of 2013

16 hrs.

Powerful brands easily stagnate, playing it too safe with a strong product and failing to innovate or keep up with the times. These former icons either fade into relative obscurity or dust themselves off. We?ve seen several flashy comebacks in the last few years: a heritage deodorant line?s revitalized ?Old Spice Guy,? the revival of GM?s Chevrolet, and the renewed celebrity of former President Bill Clinton, star of the 2012 campaign trail.

Which elapsed products, struggling companies or forgotten personalities will revive their brands in 2013? Marketing and branding experts cast their votes for the next big comeback stories.

Myspace
The original social network may be poised for a rebound, after being purchased from News Corp. by performer Justin Timberlake and a group of investors last year. A two-minute teaser video released in September prominently features Timberlake and reveals the new design as photo and entertainment focused. Users are asked to request an invitation to the reimagined site. With Google+?s struggle to get off the ground and Facebook?s flubbed IPO this year, TalkPoint Marketing VP Dan Roche believes Myspace has a real shot at comeback success in 2013. ?They have the advantage of an established name brand, infrastructure and experience,? he says. ?With the influx of new blood, they can make inroads into the Facebook dominance.?

Tiger Woods
?Woods? brand hit the fan in 2009, when we saw his personal life blow up in front of us,? says Kelly O?Keefe, chief creative officer at media agency CRT/tanaka and a professor at Virginia Commonwealth University?s Brandcenter. ?Then, even worse, his [golf] game blew up in 2010 and 2011.? However, this year he started performing better on the green and saw his earnings bounce back to $4.4 million in winnings and $55 million in endorsements, making him the world?s third highest-paid athlete. With the return of his game and his confidence, O?Keefe believes consumers are ready to forgive his personal failings and support his career redemption. Plus, ?in light of drunk-driving manslaughters, murder/suicides, doping and lying by other athletes, Tiger?s marital infidelities are starting to look tame by comparison,? he says.

Furby Toys
?It?s unlikely that the same toy will be popular year after year without a redesign,? says Charles R. Taylor, a marketing professor at Villanova University?s School of Business in Pennsylvania. He points to best-selling Barbie, who?s had 130 careers and a revolving closet, as the model of smart brand reinvention. Now Hasbro, the maker of GI Joe and Mr. Potato Head, is staging a revival of its 14-year-old Furby toy. A new redesigned line was launched in September, equipped with several high-tech add-ons: LED-lit eyes, touch sensors that trigger movement, adaptable personality traits and a companion iPhone app. Taylor says they?ve sold extremely well during the 2012 holiday season, and with an online campaign centered on social media and Furby.com, he expects the toys will be everywhere next year.

The GOP
The GOP?s recent presidential loss will likely catalyze a reinvention, says Karen Post, author of "Brand Turnaround: How Brands Gone Bad Return to Glory"and a self-identified moderate Republican. She believes the party has suffered from a lack of diversity, narrow messaging and too little Web and social media interaction. ?A political party is like any big brand,? she says, using Nike as an analogy. ?While Nike has its one thing people associate it with, they spend millions segmenting consumers. The GOP is not grasping that.? Republicans will spend 2013 trying to reach both younger and minority voters, she says, by ramping up social media efforts and recruiting new, diverse spokespeople.

Ford Motor Company?s Lincoln
While the Lincoln Town Car was once a staple of luxury and comfort, it?s become associated with stodginess. ?Younger buyers don?t want to buy it,? says marketing expert Taylor. Ford hopes to reposition the brand with its new Lincoln MKZ model targeting Gen X consumers. Every successful comeback campaign starts with product innovation, says Taylor, and so far critics are responding positively. Car and Driver gave it a 4.5 rating on a 5-point scale. Ford is also launching an edgy ad campaign, with one commercial showing an old Town Car in flames and the new model rising like a phoenix from the ashes. Also, comedian Jimmy Fallon is creating a 60-second Super Bowl ad for the model, which he?s crowd-sourcing ideas for on Twitter. ?They?re taking big risks,? says Taylor, who predicts they?ll pay off in 2013.

Twinkies
The news of Twinkie-maker Hostess Brands? bankruptcy caused a tidal wave of publicity and nostalgia that may help the sweet treat relaunch in 2013. With companies like Wal-Mart and Kroger reportedly making bids on the business, it?s likely that the Twinkie will have a new owner and a renewed consumer base next year. ?There?s so much tradition and equity in the brand that someone will buy it,? says Taylor. However, for a successful comeback, he believes its new parent will have to break the negative association with junk food by either brand extensions or a smart marketing campaign.

Yahoo
The former darling of the tech world faltered in the last several years, suffering from constant volatility at the top?with five CEOs in just five years. However, Rob Scalea, CEO of brand strategy consultancy The Brand Union, believes it could return to its former glory in the year ahead. ?Yahoo made a big coup by recruiting ex-Googler Marissa Mayer,? he says of its new CEO. ?She has brought a new-found focus and a clear strategy: Yahoo! will be a product company with a huge emphasis on mobile.? He cites the reinvention of Yahoo Mail, rumored discussions with Facebook about creating a common social search engine, and a new Flickr app, which positions it to compete with photo-sharing service Instagram, as strong signs of a company comeback.

More from Forbes

Source: http://www.nbcnews.com/business/comeback-brands-2013-1C7753026

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Thursday, January 3, 2013

Don't Forget About Pets, Cars During Colder Temps | FOX2now.com ...

MARYLAND HEIGHTS, MO (KTVI)? The cold is bringing increased attention to two major parts of everyday life, cars and pets.

Most dogs seem to love the snow, but what most dog owners don?t know is how harmful snow can be on their pet.

Or that the snow is not the only dangerous element outdoors for your cat or dog in the wintertime.

Most dogs don?t feel how harmful snow can be on their paws, until it?s too late. Frost bite does not take long to directly harm the exposed pad on a dog or cat?s paws.

Snow and ice aren?t the only dangerous substances on the ground in the winter.

Ice melting products also don?t help to keep your car clean once snow and ice come into the forecast, but a dirty car is a minor inconvenience compared to the damage that can happen if the car is not winterized before the season.

Winterizing is just another word for flushing out old antifreeze to prevent a long list of problems that can happen when neglected.

Gus Berry at Gravois Auto Repair in South County worked on one car Wednesday with that exact problem, which now needs repairs costing far more than a routine oil change.

Gus Berry also recommends drivers regularly check their tires and windshield wipers during the wintertime, to avoid further costly repairs.

Source: http://fox2now.com/2013/01/02/dont-forget-about-pets-cars-during-colder-temps/

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Wednesday, January 2, 2013

Relive the Paralympics' Most Inspiring Moment of the Year

During an oddly jokey statement at the White House as the fiscal deadline bore down Monday afternoon, President Obama said, "I'm going to be president for the next four years. I?hope." He was warning Republicans that, yes, they'd have to deal with him for a while. But it was, to be sure, a strange moment. Could he actually have been joking about assassination? About impeachment? The?apocalypse? Or has everyone just had enough of these negotiations??

Source: http://news.yahoo.com/relive-paralympics-most-inspiring-moment-161255474.html

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Tuesday, January 1, 2013

Florida's weird, and tragic, news of 2012

Pinellas County Sheriff's Office / Pinellas County Sheriff's Office

Ana Gloria Garcia Gutierrez, 53, was arrested for riding a manatee on Sept. 30.

By NBCMiami.com

In 2012, Florida was a state where a lifeguard got fired for saving a life, a woman got arrested for riding a manatee and a man repeatedly used 911 as a phone sex service.

Think that's weird? It gets worse and more tragic.

In one of the state's most horrifying stories of the year, a man in Miami?stripped a homeless man naked, chewing off most of his face before being fatally shot by police. And it wasn't the only story of its kind. In Manatee County, deputies used multiple Tasers to subdue a naked man who bit off part of another man's arm.

Later in the year a man won a roach-eating contest outside a Deerfield Beach pet store and then dropped dead in front of the store when body parts of the dozens of roaches he swallowed blocked his airway.

Read more news on NBCMiami.com

"We tend to be a magnet from every direction for all kinds of sketchery," said Billy Corben, a documentary film director whose works include "Cocaine Cowboys" about Miami's cocaine wars in the 1980s. "It's very late in the game where we go, 'That dude? I guess he seemed kind of weird.'"

Corben, whose "The Billy Pulpit" website compiles weird Florida news, said Floridians tend to show up in high numbers on "The Jerry Springer Show" and "America's Most Wanted." And odd stories elsewhere always seem to have a Florida tie ? like former CIA director David Petraeus's extramarital affair being exposed through a Tampa socialite.

And when anti-virus software founder John McAfee ran from Belizean authorities who wanted to question him about the slaying of a neighbor, he wound up in Miami Beach, where he shopped, ate sushi and posed for photos with tourists.

"The state seems to either passively or directly endorse all of this lunacy in some way or another," Corben said.

Then again, this is the state where Gov. Rick Scott mistakenly gave the media a phone sex number to promote a meningitis hot line. After a broadcaster posted it, at least one caller was greeted with a recording of "Hello boys..." from a lusty sounding lady.

Several gaffes involved hunting Floridians.

There were the two guys in Santa Rosa County who used a bow and arrow to kill a neighbor's pet turkey, which they planned to eat on Thanksgiving. Then there was a Flagler County man who shot his girlfriend in the legs because he thought she was a wild hog.

A mother and daughter were sentenced to two months in jail for using two dogs to kill a farm-raised pig in their backyard. They posted video of the attack on Facebook, which led to their arrest.

Ah, Facebook! It caused trouble for several other Floridians.?A Sarasota County man was kicked off a jury after a judge learned he sent the defendant a Facebook friend request. The juror further infuriated the judge with a Facebook post bragging about getting dismissed from jury duty. He was given three days in jail.

A Manatee County music teacher was issued a verbal warning for a Facebook conversation in which she described an 8-year-old student as the "evolutionary link between orangutans and humans." A high school science teacher also had some explaining to do when she put a cone-shaped dog collar on at least eight students and the "cone of shame" photos appeared on Facebook.

Those weren't the only strange events in Florida schools.?A Plant City teacher was charged with trying to hire a hit man to kill another teacher he suspected was spreading rumors about him.

And a man showed up at his kindergartener's school to retrieve a bag of marijuana and a scale he left in the boy's backpack. More evidence that pot affects short-term memory? An 18-year-old Tampa woman was charged with DUI and marijuana possession three times in less than three weeks, the last two times on back-to-back days.

Bunnell police charged a man with riding a horse while intoxicated after he led officers on a half-hour chase, while a 52-year-old St. Petersburg woman was arrested after police found photos of her riding a manatee.

Floridians also showed that they'll steal just about anything. An Ocala woman told police thieves stole her Thanksgiving turkey from a freezer in her garage; a man was charged in Lakeland after police said he stole two swan eggs from a nest and cooked them; about 150,000 baby clams were reported stolen in Lee County; and a Miami-Dade man had 500 canaries stolen from his home.

Perhaps the oddest was a Reddick woman who drove home to find someone stole her driveway, carting away 300 square feet of brick pavers.

And it's not as if Florida authorities don't take theft seriously. A judge in Ocala sentenced a homeless man to 180 days in jail and fined him $500 for stealing $2 worth of candy.

Then there was the guy accused of selling methamphetamine in Polk County who swiped the recorder with his confession and flushed it down a toilet. The suspect told the detective, "Tighten up on your job, homie."

Even more embarrassing, a Broward County deputy was fired for repeatedly visiting strip clubs while he was on duty and wearing his uniform, sometimes skipping official calls. A West Palm Beach strip-club owner unsuccessfully sued a competing club to block the appearance of Nadya Suleman, claiming the woman best known as "Octomom" agreed to strip at his club first.

Speaking of celebrities and sex, former pro wrestler Hulk Hogan sued a DJ named Bubba the Love Sponge Clem over a secret tape of Hogan having sex with Clem's wife.

While not quite sex on tape, 911 audio recordings were released of a Tampa man who repeatedly called the emergency line and asked the operator to come over for sex.

Florida's unique wildlife always finds a way into the news. An airboat captain near Everglades City was showing an Indiana family how to feed alligators when a 9-footer bit his left hand off. Authorities later charged him with illegally feeding an alligator.

A man strolling along Pompano Beach found a giant blue eyeball and turned it over to authorities. Wildlife officials said it likely came from a swordfish.

On another South Florida beach, a lifeguard was fired for helping save a man from drowning. It turns out the man he saved was just outside the area that Hallandale Beach hired a private company to protect. The company said it was at risk once the lifeguard crossed the boundary.

In miscellaneous Florida weirdness:

? A man who won an auction for the contents of a Pensacola storage unit discovered it contained dozens of preserved human brains, hearts, lungs and other organs that had been collected by a former medical examiner.

? A man looking to repay a $400 debt took a taxi to a Jacksonville bank, robbed it and took the taxi back to his apartment. When police found him, he had changed into women's clothes.

? An 18-month-old girl was pulled off a flight in Miami because the airline thought she was on the U.S. no-fly list of suspected terrorists.

? Police in Holly Hill said a man fatally shot his roommate during an argument over how to prepare pork chops, while St. Petersburg police say a man killed his roommate over a missing corn dog.

??And finally, in what will go down in the first date from hell hall of fame, a Boca Raton police say a 35-year-old woman attacked a man with a knife and smashed his windows after he refused to say they were boyfriend and girlfriend at the end of their first date.

Source: http://usnews.nbcnews.com/_news/2012/12/31/16262584-from-manatee-riding-woman-to-911-phone-sex-floridas-weird-news-of-2012?lite

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