Celebrities Will Ferrell, Edward Norton, Todd Wells, Arian Foster, Danny Way and Laird Hamilton stump for organizations to win $50,000 from Ford Explorer and GOOD
Los Angeles, CA ? The online community GOOD and Ford Explorer launched Reinventing the Outdoors, a contest to award a $50,000 grant to one group that is changing the way we live, work and play.
Six lucky organizations are competing for votes starting today, May 16, 2011, and are getting some help from top athletes, actors and Hollywood comedians.? Celebrities Will Ferrell, Edward Norton, Todd Wells, Arian Foster, Danny Way and Laird Hamilton are all advocating for one of the six organizations. ?Voters can cast one ballot per day from May 16-20, 2011 and the winner will be announced on May 24, 2011.? The videos can be viewed at www.Good.is/rto.
?GOOD is committed to preserving and enhancing the quality of life in our communities,? said Ben Goldhirsh, co-founder and CEO of GOOD.? ?Many people and groups are working hard every day to protect our planet and expand recreational opportunities across the country.? We are thrilled to be partnering with Ford Explorer to reward one worthy group.?
?Ford is proud to be partnering with GOOD on the Reinventing the Outdoors campaign,? said Craig Patterson, Explorer marketing manager.? ?The 2011 Ford Explorer is 100 percent reinvented so it is appropriate that the Explorer and GOOD are joining forces to recognize an organization that is committed to preserving the outdoors and reinventing how we live and play.?
Reinventing the Outdoors
Background on Organization and Celebrity Advocates
Will Ferrell & Cancer for College
Actor, impressionist and comedian Will Ferrell got his start on the NBC hit Saturday Night Live and has subsequently starred in the comedy films Old School, Elf, Anchorman, Talladega Nights, Stranger than Fiction, Blades of Glory, Semi-Pro, and The Other Guys.
Will Ferrell is stumping for Cancer for College a non-profit founded by two-time cancer survivor and longtime Ferrell friend, Craig Pollard.? The organization offers scholarships to survivors of cancer and amputees who want to live their dream and share in the college experience through funds raised from a golf tournament.? What started as Pollard?s dream, with help from Ferrell and others, has to date awarded more than $750,000 in scholarships to over 700 survivors.
www.cancerforcollege.org
Danny Way & Action Sports Environmental Coalition
Skateboarding superstar Danny Way won his first contest at age 11 in 1986.? Since then he has gone on to set long distance jump records and win numerous medals at the X Games. Danny Way is campaigning for Action Sports Environmental Coalition (ASEC).
For the past eight years ASEC has been the conscience and driving force for sustainability in Action Sports, now the movement has become passionately supported by hundreds of riders, brands and fans. This movement is also represented on the frontlines by a robust offering of products carried by a large number of retailers worldwide.
www.asecaction.org
Edward Norton & Maasai Wilderness Conservation Trust
Academy Award winning actor, Edward Norton, is best known for his roles in Primal Fear and American History X. His other films include period dramas such as Kingdom of Heaven (2005), The Illusionist (2006), and The Painted Veil (2006); and other notable films such as Rounders (1998), Fight Club (1999), 25th Hour (2002), Red Dragon (2002), and The Incredible Hulk (2008). In addition to acting, Norton is also a writer and director. He made his directorial debut with the film Keeping the Faith (2000) and is slated to direct the film adaptation of the novel Motherless Brooklyn. Norton is stumping for the Maasai Wilderness Conservation Trust, which works to protect the legendary ecosystems and astounding biodiversity of East Africa through conservation that directly benefits local Maasai communities.
MWCT funds and operates programs that promote sustainable economic benefits including, lease payments for conservancy zones, carbon credits, payments for watershed protection, sustainable eco-tourism, wildlife monitoring and security, conservation and tourism employment. MWCT is creating a cutting edge model of successful community-based conservation that directly benefits education and health programs within the community. www.maasitrust.org
Laird Hamilton & Surfrider Foundation
American surfing legend Laird Hamilton is best known for his surfing skills but he?s also been a featured model in fashion and action sports.
Hamilton is stumping for Surfrider Foundation, an organization committed to the protection and enjoyment of oceans, waves and beaches through a powerful activist network. www.surfrider.org
Arian Foster & Boys & Girls Club of Albuquerque and Rio Rancho
Houston Texans Pro-Bowler Arian Foster led the National Football League in rushing in 2010 with an astounding 1,616 rushing yards.
Foster is campaigning for the Boys & Girls Club of Albuquerque and Rio Rancho, an organization committed to enabling all young people, especially those most in need, to reach their full potential as productive, caring, responsible citizens.
www.boysandgirlsabqrio.com
Todd Wells & Sonoran Desert Mountain Bicyclists
Todd Wells is a professional bicycle racer specializing in cyclo-cross and mountain bike racing from the United States.
In cyclo-cross, Wells captured the 2001, 2005 and 2010 USA Cycling Cyclocross National Championships.
Wells is stumping for the Sonoran Desert Mountain Bicyclists, a bike club devoted to the promotion of mountain biking.? The club views the sport as a vehicle to promote low impact outdoor recreation, conservation, and mountain bicycling opportunities that are environmentally and socially responsible.
www.sdmb.org
About GOOD
GOOD is the integrated media platform for people who want to live well and do good. We are a company and community for the people, businesses, and NGOs moving the world forward. GOOD?s mission is to provide content, experiences, and utilities to serve this community.
GOOD currently produces a website, videos, live events, and a print magazine. Launched in September 2006, the company has garnered praise for its unique editorial perspective and fresh visual aesthetic and is quickly positioning itself as a significant new voice in our culture. www.Good.is
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 164,000 employees and about 70 plants worldwide, the company?s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford?s products, please visit www.ford.com.
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Source: http://reviews.mtbr.com/celebrities-stump-for-non-profits-to-win-50000
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